Underserved by software
Most tools in this space are inherited vendor systems. The problems members describe are specific, recurring, and rarely on anyone’s road map.
Founding Technology Sponsorship · Proposal
The deathcare industry is underserved by software and largely unbuilt by its own professionals. A guided hackathon inside ICCFA Experience 2027 would put Lovable in front of several hundred business owners at the exact moment they discover they can build.
The opportunity
ICCFA represents funeral service, cemetery, cremation, and pet aftercare businesses across North America. These are operating businesses with real operational problems and almost no in-house development capability.
Most tools in this space are inherited vendor systems. The problems members describe are specific, recurring, and rarely on anyone’s road map.
The conference concentrates owners and operators of small businesses in one room for three days — people who decide what their firm buys and builds.
Very few attendees have tried AI-assisted app building. That makes this a genuine introduction rather than a pitch into a crowded field.
What we propose
Every item below is a request, not an agreement. Nothing has been discussed with Lovable, and no credits, staff time, branding, or promotion have been committed.
Complimentary credits for approved participants, proposed at 100 credits per participant across roughly 100 participants.
Approximately 10,000 credits total, subject to Lovable’s review and approval.
Lovable team members or ambassadors available for questions during the build sessions, in person or remotely.
Availability and format to be agreed.
Recommended onboarding materials, tutorials, and starter patterns so first-time builders are productive on day one.
Content selection to be agreed with Lovable.
A short introductory session covering how to describe a problem clearly and iterate on the result.
Session length and staffing to be agreed.
An opportunity to introduce the platform at the opening session and be present for the final showcase.
Placement subject to conference programming.
A post-event report covering participation, prototypes built, and themes for the association and the sponsor.
Format to be agreed.
Credit quantities shown are illustrative planning figures for a pilot of 75–100 participants (proposed) participants. They are not an offer, a quote, or a statement of Lovable’s pricing.
What Lovable would receive
Sponsorship of a working event produces something a sponsorship normally can’t: evidence that the platform works for people who had never used it.
Positioning as the platform that brought accessible app building to a professional association of funeral service, cemetery, cremation, and pet aftercare businesses.
Every participant is likely a first-time builder. People who finish a working prototype in three days have a reason to keep building afterward.
Six tracks of documented real-world problems and the prototypes built against them — a record of what this industry actually asks a tool to do.
Permission to document the event, the teams, and the outcomes for future case studies and conference material, subject to participant consent.
A direct line into ICCFA’s member network and future programming, opened by a sponsor that made participation possible.
Why this fits
Deathcare professionals spend their lives describing arrangements, compliance steps, and family needs precisely. That is the skill AI app building rewards. What they have lacked is a reason to try it and credits to try it with.
“The first time someone builds something that solves a problem they’ve lived with for twenty years, they don’t go back to thinking of software as something that happens to them.”
Proposed next steps
A sequence for discussion. Each step requires agreement from the relevant party before the next one is scheduled.
Tell us what would make this workable on your side — credit quantities, support format, branding, or a different shape entirely. We’ll build the program around what you can actually do.